Corona seltzer mixed drinks1/9/2024 ![]() ![]() Two of the largest beer companies in the U.S. However, the verdict still has important consequences for the trademarking and licensing of alcohol products across increasingly blurry category lines. under the 2013 contract.Ĭorona Hard Seltzer’s star has fallen since the lawsuit was filed in February 2021: Volume sales of the brand in chain retail ended 2022 at roughly half of what they’d tallied the year prior, shedding -2.4 million cases, equivalent to about 172,000 barrels, which is more than what Allagash Brewing or Great Lakes Brewing produces. ![]() Similarly, Reuters reports that the jury “accepted Constellation's argument that its license to distribute beer bearing Modelo's brand names also allows it to sell alcoholic drinks like Corona Hard Seltzer and Modelo Ranch Water.”ĪBI argued, unsuccessfully, that hard seltzers and malt-based products like ranch water do not fall under the definition of “beer” in the agreement between the companies and thus Constellation did not have the right to sell them in the U.S. Update, March 15, 2023: Today, a jury ruled that hard seltzer is beer-at least for the purposes of Anheuser-Busch InBev (ABI)’s lawsuit against Constellation Brands over Constellation’s right to sell Corona Hard Seltzer in the U.S.īeer Marketer’s Insights reports that an eight-person jury in the Southern District of New York found that Constellation’s Corona Hard Seltzer (and Modelo Ranch Water) followed the definition of “beer” in a 2013 sublicense agreement between ABI and Constellation, which allows Constellation to sell the Corona and Modelo brands of beer in the U.S. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg. ![]() Ferments at Low Temps by Stephanie Byce. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |